[POP OUTS] Pas mal cette petite action commerciale !

Voila un shop aux US qui prend le probleme par le bon bout !

Voila en version développé le fond de sa pensée…. on y adhère pas mal ! 
A réfléchir…

The No Pop-Outs Story

What Is A Pop-Out?

By Pop-Out, we’re referring to any surfboard that is not shaped.  In one way or another, it is popped-out of a mold that duplicates hundreds, thousands, maybe millions of the exact same shape.  This kind of surfboard cannot be customized by length, dimensions, weight, or bottom contour.

What’s Wrong With That?

The End Of Customs

Most of the things we buy can’t be customized.  The boardshorts you last purchased may have been a little too loose, or too short, or not quite the right color.  You bought them because they were the closest to what you wanted that you could find.  We don’t like it, but we’ve adjusted to the fact that we simply can’t get most things exactly as we want them. 

Currently, most surfboards are different.  If you prefer a 6’4″, you’d buy that size – not a 6’3″.  If you want it 19 ¼ » wide, constructed with two layers of four ounce cloth on top, and a subtle single concave starting at 16″ below the nose blending into a double concave between the fins; that’s exactly what you buy.  If not one shop in your area has that board, you can choose to special order it and even get an airbrushed replica of your pet iguana right under your front foot! 

If we choose to embrace molded, Pop-Out surfboards, this amount of customization and flexibility will no longer exist.  Instead you’ll be forced to just settle for whatever is offered.  A few shapers may still exist to make you a custom board, but the price will be out of reach for most.  Compare the price of custom made furniture, boats, kayaks, sailboards, etc. to their off-the-shelf imported counterparts.

Slows Innovation

A Pop-Out board is frozen in a mold.  It can’t be changed in any way.  For example, a shaper creates a board everyone loves.  He passes it on to the moldmakers.  They create four sizes/four molds of this shape.  Six months later the shaper decides to experiment; he adds a little more tail rocker, changes the single concave to a subtle vee bottom, and shaves a quarter of an inch off the nose.  Voila!  This board does everything better than the original.  “Mr. Moldmaker, I’ve improved that shape a hundred fold.  Let’s make a new mold.”  “Sorry, shaper dude.  We’ve contracted eighteen pages of full-color ads in national mags and already printed our new catalog for next year.  We ain’t changin’ nothin’.  A new design would mean we won’t be able to sell the 45,000 we’ve already popped-out of molds.  We’re not in this to make a better surfboard; we want money.”  So, no matter how the board might be improved by change, the mold can’t change.  At least it won’t change until the Pop-Out executives first squeeze plenty of money out of that one mold.

The Ride

If you’ve only ridden these boards, you might be satisfied.  However, if you’ve ever ridden a polyurethane foam/polyester resin surfboard, you’ll notice differences right away.  The Pop-Out board is stiffer.  It feels more like you’re riding on plastic lawn furniture than on a surfboard.  The polystyrene core of these boards also lacks momentum.  When you paddle into a wave and stop paddling, the board wants to stop moving forward.  It lacks the drive and follow-through necessary to cut through flat, mushy sections.  The foam is also overly floaty, corky, and unsensitive feeling – so much so that it feels like it slides across a wave instead of penetrating a rail and carving.  The molding process itself even inhibits the board from being an exact duplicate of its shaped master.  The subtle concaves, vees, panels, channels, the varying edginess/roundness of the rails are all insignificant details to the Pop-Out companies.  The mold simply can’t accurately reproduce these minute design intricacies without costing the manufacturer money and headaches; instead they opt to compromise or leave them out.

Disrespects The Shaper

Finally, and most importantly, every time one of these molded, Pop-Out boards from Slovakia or Thailand is sold, a legitimate real surfboard shaper has lost a sale.  The more successful the Pop-Out company becomes, the less successful custom surfboard shapers become.  These are the past, present, and future legends of shaping that we may be pissing on.  They deserve better.

That’s why we say:  No Pop-Outs.